Brand overview


HopfenFrucht is a combination of non-alcoholic beer with 0.0% alcohol from Einbecker, and 100% natural juice from beckers bester.

Einbecker and beckers bester are traditional manufacturers which combine their beverage competencies, and complement each other in an excellent way to create a 100% natural product without using chemicals, added sugar, artificial extracts or concentrates.

HopfenFrucht is an innovative, non-alcoholic and purely natural mixed beer drink that is one of its kind with naturalness that is trendsetting.


BrauManufaktur Härke

In the middle of the 14th century, the brewing tradition began in the town of Peine. At the time, beer was brewed in house breweries. Since 1890 until today, the brewing tradition has been with the name Härke closely linked to the town of Peine. The Brewing Manufactory Härke has a state-of-the-art brew house inaugurated in 2008. Further investments in the refrigeration system and in fermentation and storage tanks enable the Brewing Manufactory Härke to brew beers with tradition and care in accordance with the latest technology. The symbiosis of tradition and modernity will be evident to the visitors at a glance during the brewery’s visit. The classic and listed brewery building in the founder time style incorporates state-of-the-art brewery technology.

The variety of beers, brewed by craftsmanship and with passionin Peine, leaves nothing to be desired, for every taste there is the right variety.

Since the spring of 2013, the Brewing Manufactory Härke in Peine has been part of the Einbeck Brauhaus.


Göttinger Pils

The Göttinger brewery looks back on a long tradition of brewing in the old university city. In as early as 1330, the citizens of Göttingen obtained the right to brew and sell beer. With the help of a ban mile around the city in 1440, a monopoly for Göttingen’s barley juice was secured.

However, due to the constant increase in production, the brewery rethought its policies, and since 1555, the Göttinger beer has been exported – much to the delight of citizens residing beyond the city’s walls. They have been enjoying the quality beer from Göttingen ever since! Although the production of Göttinger beer was handed over from private brewers to municipal breweries in 1737, the quality of the beer did not suffer. This is substantiated by the enthusiastic remarks from former students Heinrich Heine and Otto von Bismarck about the specialty from Göttingen.

After the municipal breweries had served their purpose, the Göttinger Brewery took over the good old Göttingen tradition of beer brewing in 1889.

Shortly before its 100th anniversary, the Göttinger Brauhaus AG was taken over by Einbecker Brauhaus AG.

The knowledge and experience resulting from several centuries of beer brewing in Göttingen combined with the most modern brewing technology guarantee the high quality and excellent taste of the premium specialty Göttinger Edles Premium Pils.



The C. Wiederholt's brewery was founded in 1860 by the beer brewer and farmer Carl Wiederholt in Nörten-Hardenberg. Carl Wiederholt had 11 children, his son Wilhelm took over the brewery and Carl Junior the farm on the market square. In 1970 the brewery was taken over by the Kassel Brewery A. Kropf (today Martini Brewery). In 1991 the brewery in Nörten-Hardenberg closed its doors.


Martini Brauerei

A recipe from the country of his forefathers was the secret of Adolf Andreas Christian’s (called Adolf Kropf) success in Kassel in the year 1849. In Bavaria, Berchtesgadener Land, the Kropfs farmed on their own land for centuries.

However, they had to leave their farm in the 17th century because of their religious beliefs: After that, they had to travel along the trade routes in southern and central Germany with their large carriages. We even find their name in old books left over from the early unhitching inns in Hesse. Adolf Kropf, who was originally devoted to the field of civil engineering, finally settled down in Kassel.

He acquired a house located in the Mittelgasse 56 for 19,500 “shiny thalers”. The enterprising man established a brewery with a tavern in this house. It quickly became a very popular address in the city because the beer brewed here was like no other beer served up to this point in Kassel, although there were already 19 breweries in operation at the time.

In the name of the towers of St. Martin, which are still part of the company seal today, a dark, bottom-fermented beer with high wort content was born. This beer was brewed according to the special and unique Bavarian style of beer-brewing. It became an overnight success in the city.

Much of Kassel’s beer and “Stammtisch” history was written in the house at Martinsplatz, with its coachman’s parlor, brew room, and the Kropf-Martini-Bräu. Because the atmosphere was that of a Bavarian beer hall, it was a popular gathering place during town events. The artist and writer’s “Stammtisch” known as “Pvunzel” met here, Hessian mugs and plates stood on long ledges, and the hammer used for ringing the Martin Church bell every quarter of an hour was kept here and served as a visible connection to the church.

Adolf Kropf was a man with a vision. He acquired a rocky piece of land located in the Kölnischen Straße in 1895 where a new brewery was later built. Both World Wars hit the company hard. It was difficult for the family to rebuild the brewery after each war.

In 1992, the Kropf family decided to sell their company to Henninger Bräu AG, Frankfurt. In October 1997, the Martini Brauerei was taken over by Einbecker Brauhaus AG.
A great deal has happened in Kassel since the change in ownership took place. In the short-term, about 5 million Euros were invested in new technology. The goals of these investments were improvement in quality and quality assurance, saving energy, as well as the optimization of productivity as a result of the modernization of the brewing technology.

In the year 2000 “Kasseler Premium Pils” was introduced. “Kasseler Premium Pils” represents the attitude of a region well aware of tradition with a critical view on quality, an open view for culture and a self-confident view into the future. Therefore the slogan: There is a lot to explore.
“Martini Edel-Pils”, “Martini Meister-Pils” and “Martini Winterbier” complete the regional brewery’s beer assortment under the trade mark of Martini. The main sales area for the Martini Brauerei is the northern Hesse region.


Kasseler is the latest brand of the Martini brewery. Using first-class raw materials, the Kasseler beer has been brewed and bottled in the modern Martini brewery since the year 2000. By adding Herkules hops, the recipe for the Kasseler Premium Pils improved even more and in February 2012 the Kasseler Anniversary Pils emerged. The bond to the city of Kassel and its landmark, the Herkules, is not only expressed by the Herkules hops; with immediate effect the Kassel coat of arms is part of the product features. And from every case of Kasseler Anniversary Pils sold in 2012 and 2013, 25 cents will be donated to the city of Kassel to support selected anniversary projects.

Herkules Hops:
After more than10 years of development and cultivation experiments at the hop research center in Hüll, Halltertau, the new hop variety Herkules was bred. Like its eponymous ancient paragon, Hercules, it has to fulfill certain challenges that previously had not been mastered. In addition to various good agronomic (stability in umbel yield and high resistance to pests and diseases) and economic characteristics (high content of bitter substances and good shelf life), it is the taste and olfactoric characteristics that exactly identify these hops as being the correct choice for our anniversary beer. The bitter Herkules hops provide the basis for a harmonious but not too strong bitterness and are complemented by a gift of aromatic hops.